What is Mobile Marketing?
What? Mobile marketing is marketing on or with a mobile device, such as a cell phone. One definition comes from marketing professor Andreas Kaplan who defines mobile marketing as “any...
View ArticleWhat Is Social Media Marketing?
What Is Social Media Marketing? Social media marketing refers to the process of gaining traffic or attention through social media sites. Why would a search marketer — or a site...
View ArticleWhat is Social Media Advertising?
Introduction According to the 2013 Online Advertising Performancel, advertisers are changing how they view the online medium. “Long the bastion for direct response, marketers are now embracing online...
View ArticleSocial Media Crisis Management
Altimeter Group analyzed 50 social media crises that have occurred between 2001-2011 and found that those reaching mainstream media have risen steadily through the past decade, with just 1-2 incidents...
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